About Plaid Agency "Let us take your company from 0 to Plaid!" Patrick Profita, Owner
Meet the owner
Owners Philosophy
At Plaid Agency, we are passionate about helping businesses grow. As an entrepreneur, our owner Patrick Profita understands the challenges and rewards of being self-employed. We believe that there is a right way and a wrong way to do things in all aspects of life. Taking shortcuts may lead to short-lived success. That’s why we always take the right approach to your business and treat it as if it were our own.
Our owner’s favorite quotes from his father guide our principles. His father believed that doing things right is the only option and not doing it right is not an option. We also believe in doing things better than the other guy. By following these principles, we help our clients achieve long-term success.
History
Our founder, Patrick, was raised in a small town in southeastern Wisconsin where he learned the values of respect, honesty, and hard work from his parents who were a mechanic and a customer service representative. These values were instilled in him from a young age and helped shape him into the entrepreneur he is today.
During his childhood, Patrick and his family participated in motocross racing and competed at national events throughout the country. This activity not only provided a fun family activity, but it also instilled strong family values in Patrick.
In 1996, Patrick’s parents purchased their first personal computer which sparked a new passion in him for web design and the internet. He began building websites for his school and gaming guilds, learning basic HTML and CSS through programs such as Dreamweaver and Adobe Page Builder.
In 2005, while in college, Patrick started his first business fixing and repairing cell phones. He quickly gained attention and visibility by implementing SEO strategies to drive more traffic and business to his websites.
Patrick’s upbringing and experiences have helped shape him into the successful entrepreneur he is today, with a strong foundation in hard work, family values, and a passion for technology.
History Continued
After rebranding the company and focusing on repairing iPads and Chromebooks for schools and insurance companies, our SEO strategy led to substantial growth and transformed the business into a multi-million dollar repair depot. Recognizing his talent for building companies, branding, web design, and search engine optimization, Patrick began helping his brothers and friends’ companies grow. Thanks to his expertise in search optimization and website architecture, chromebookparts.com and gophermods.com experienced rapid growth and became leaders in their respective industries.
In 2022, we founded Plaid Agency and began taking on new clients. Our passion and experience in digital marketing have enabled us to elevate businesses to new heights. We pride ourselves on our understanding of search optimization and website architecture, and our ability to use these skills to help businesses grow. At Plaid Agency, we are confident in our ability to help your business succeed.
Other Experience
We have a wealth of experience in various industries, including commercial and residential real estate, restaurants, health and wellness spas, HVAC, and technology repair shops. Additionally, we are a licensed general contractor in the State of Wisconsin.
Fun Facts
We discovered some interesting things about this person. He loves Josh Chardonnay and Miller Light. He is a fan of Milwaukee Brewer and Green Bay Packer games. He raises his daughter on his own and enjoys woodworking and flipping homes on the side. He loves jet skiing and goes camping regularly around Wisconsin. Family is his top priority, and he is a nerd when it comes to business, Star Wars, Star Trek, and computers.
Our Story
Plaid Agency was born out of a brainstorming call between the owner, Patrick, and his brother. They were discussing each other’s strengths and weaknesses and throwing around ideas for new businesses to start. Patrick’s brother recognized Patrick’s talent for SEO and AdWords and suggested he start a digital marketing agency to help others achieve success.
After much excitement and a bottle of chardonnay, Patrick joked about company names and referenced the iconic movie Spaceballs, saying he could take companies from “ZERO-PLAID!” This became the perfect brand message for Plaid Agency, summing up their ability to help small businesses increase their online visibility.
With Patrick’s extensive knowledge of small business ownership, entrepreneurship, and degree in marketing, it was a no-brainer for him to get into digital marketing. Plaid Agency was born and has since helped countless small businesses achieve success in the digital world.
At Plaid Agency, we are confident in our ability to help businesses of all sizes increase their online visibility and achieve success. Our expertise in SEO and AdWords, combined with our passion for entrepreneurship, sets us apart from other digital marketing agencies.
What We Do
At Plaid Agency, we specialize in helping small and medium-sized businesses increase their online presence. Our team of experts understands the importance of digital marketing and the impact it can have on a business. We work with business owners who want to focus on their clients and leave the digital marketing strategy to us.
Our team is dedicated to building your brand exposure and increasing your sales, calls, and leads from customers in your targeted area. We use our resources and expertise to create a customized digital strategy that fits your business needs. Our strategies include search engine optimization, social media marketing, email marketing, and more.
When you hire us, we become your digital marketing partner. We take on your competitors and work tirelessly until your business is the go-to brand in your city. Our goal is to help your business grow and succeed in the digital world.
How we help you
At our company, we pride ourselves on being innovative problem solvers who are always learning new ways to get your business noticed through SEO, PPC, and a properly built website. Our team understands that digital marketing is multifaceted, and we stay on top of changes to search engines and social media, which gives your company a competitive edge and helps you gain more visibility and new customers.
We offer more than just managing your digital presence. We work with you to improve processes, branding/appearance, and customer service. These fundamental business concepts cannot be ignored, and we understand that building a great digital marketing campaign is only part of the solution. If processes and customer service are not up to par, then it is all for nothing.
In the post-pandemic world, customer service has taken a backseat in many businesses. However, it is now more important than ever. We believe that treating your customers the way you expect to be treated, going above and beyond for them, and being pleasant is crucial for building a loyal customer base. Our team is fully transparent and honest, and we only work with companies that share our values and have a positive reputation.
Partnering with us means that you will have a team of experts who are confident, knowledgeable, and neutral, and who will work with you to achieve your business goals. We want to see your business succeed on all levels, and we are committed to helping you achieve your goals.
Who We Work With
At Plaid Agency, we specialize in working with businesses in industries where we have experience and expertise. Our team brings a wealth of knowledge from the owner’s personal business ventures and investments. We understand the importance of talking about the right things on your website to ensure that search engines like Google rank your site based on experience, expertise, authority, and trust.
To achieve the best results, it’s crucial to work with a digital marketing company that understands your business and works in your industry. We excel at working with the following industries:
- Contractors
- Dentists
- Chiropractors
- Health & Wellness
- Technology Companies
- Real Estate
Our expertise in these industries allows us to provide tailored solutions that meet the unique needs of each business.
Our Values
Transparency
At Plaid Agency, we believe in being open and honest with our clients. We don't hide anything from you, and we will educate you on SEO and PPC so that you can make informed decisions for your business.
Honesty
Honesty is one of our core values, and we believe that it is essential to building strong relationships with our clients. We will always be truthful with you, whether things are going well or not.
Communication
Effective communication is key to any successful relationship, and we take it seriously. We value open and honest communication with our clients, and we encourage you to share your thoughts and concerns with us. We will listen to you and work together to find solutions.
Relationship Building
We believe that building long-lasting relationships with our clients is crucial to our success. That's why we don't lock you into contracts. We value each and every one of our clients and will go above and beyond to build an honest and strong relationship with you.
What Plaid stands for:
Performance-driven:
At Plaid, we are focused on delivering measurable results through our digital marketing efforts. We continuously optimize our strategies to ensure that we are meeting our goals and providing the best possible outcomes for our clients.
Learning-oriented:
We are committed to staying up-to-date with the latest digital marketing trends and technologies. Our team is constantly expanding our knowledge and skills to ensure that we are providing the most effective solutions for our clients.
Agile:
We are adaptable and responsive to changing market conditions and customer needs. Our ability to pivot quickly allows us to stay ahead of the curve and provide the best possible outcomes for our clients.
Innovative:
At Plaid, we are committed to staying at the forefront of the digital marketing industry. We are always exploring new technologies and strategies to ensure that we are providing the most innovative solutions for our clients.
Data-driven:
We use data and analytics to inform our marketing decisions and ensure that we are targeting the right audience with the right message. Our data-driven approach allows us to provide the most effective solutions for our clients and deliver measurable results.
Mission Statement
Our aim at Plaid Agency is to develop original and effective digital marketing strategies that connect businesses with their intended audience. We prioritize learning, agility, and data-driven decision-making, utilizing the most up-to-date technologies and industry best practices to achieve measurable outcomes. Our team of innovative problem-solvers is committed to assisting our clients in achieving their marketing objectives. We strive to provide exceptional service and value throughout the entire process.
Vission Statement
Our goal is to become a leading digital marketing agency that sets the bar for innovation, performance, and excellence. We are committed to being learning-oriented, agile, and data-driven, utilizing the latest technologies and best practices to help our clients achieve their marketing objectives.
Our team of creative problem solvers is dedicated to providing outstanding service and value, always pushing the limits of what is possible in digital marketing. By embodying our core values of Performance-driven, Learning-oriented, Agile, Innovative, and Data-driven (PLAID), we will help our clients stay ahead of the curve and achieve success in the rapidly evolving digital landscape.
