About Plaid Agency "Let us take your company from 0 to Plaid!" Patrick Profita, Owner
Meet the owner
Owners Philosophy
Patrick Profita is the owner of Plaid Agency with love and passion for helping businesses grow. Through his experience as an entrepreneur, he has experienced the burdens and joys of being self-employed his whole life. Patrick understands what it takes to be successful in business and in life and wants to help guide you down the right path. He believes there is a wrong way and right way of doing things in all aspects of life. When you take shortcuts, your success will be short lived. This is why Patrick will always take the right approach to your business and treat it as if it were his own.
Favorite quotes from his father that guide his principals:
“Do it right or don’t do it at all and not doing it right is not an option.”
“Do it better than the other guy.”
History
Patrick was raised in a small town in southeastern Wisconsin where he is the oldest of two siblings. He was raised with the values of respect, honesty, and hard work from the very beginning. Being raised by a mechanic and a customer service rep, Patrick learned the value of hard work and was taught to think for himself. This is probably why he and his brother are pretty decent entrepreneurs.
During his childhood, Patrick and his family raced motocross and competed at national events throughout the country. Racing motocross was a fun family activity for nearly 15 years which gave him a strong sense of family values.
Motocross was his first childhood love, but when his parents bought their first personal computer in 1996 a second passion raged inside him. This was when the internet and web design intrigued him. He first started building websites for his school and gaming guilds. With his passion and commitment, he learned basic HTML and CSS through the old programs called Dreamweaver and Adobe Page Builder.
It wasn’t until he was in college that he started his first business (2005) fixing and repairing cell phones. He gained attention and visibility by learning to implement SEO to his business websites to drive more traffic and business.
History Continued
Through his continued trial and error in SEO and paid ads such as Google AdWords, Patrick rebranded the company and started fixing iPads and Chromebooks for schools and insurance companies. He gained substantial growth through his SEO strategy and this company became a multi-million dollar repair depot.
In 2010, he realized that he was pretty good at building companies, branding, web design and search engine optimization that he started helping his brothers and friends companies grow. Companies such as chromebookparts.com and gophermods.com experienced rapid growth and are both now leaders in their respective industries because of Patrick’s understanding of search optimization and website architecture.
It wasn’t until 2022 that Plaid Agency was formed and started taking on new clients. His passion and experience in digital marketing will elevate your business for years to come.
Other Experience
- Owned and Operated 5 Successful Businesses
- Has knowledge and investments in:
- Commercial Real Estate
- Residential Real Estate
- Restaurants
- Health & Wellness Spas
- Contractor Trades such as HVAC
- Technology Repair Shops
- Licensed General Contractor in the State of Wisconsin
Fun Facts
- Loves Josh Chardonnay & Miller Light.
- Frequents Milwaukee Brewer & Green Bay Packer Games
- Raises his daughter on his own.
- Enjoys woodworking and flipping homes on the side.
- Loves jet skiing.
- Goes camping regularly around Wisconsin.
- Family first kind of guy.
- Nerds out over business, Star Wars, Star Trek, and computers.
Our Story
How did Plaid Agency come to be and more importantly, why? The short answer is that it came to life during a brainstorming call with the owner’s brother. The owner, Patrick and his brother were trying to identify each other’s strengths and weaknesses and were just spit balling new businesses to start. From there, the light bulb turned on and Patrick’s brother said, “I got it! You have a talent; you didn’t realize you had that can help other people! Start a digital marketing agency. You already built multiple successful companies by doing SEO and AdWords! Share your success with other people!” This is when the “ah ha” moment happened.
With much excitement and a bottle of chardonnay down the hatch, Patrick started joking about company names because that is the next logical step, right? Since Spaceballs was an iconic movie and one of the owners’ favorites, Patrick said to his brother, “I can take companies from ZERO-PLAID!” Which is a reference to the speeds at which the ships travel through space in the movie. It was a perfect brand message and summed up what Patrick would be able to do for small businesses and their visibility online. It was a no brainer for the owner to get into digital marketing with his extensive knowledge of small business ownership, entrepreneurship, and degree in marketing. Plaid Agency was born.
What We Do
Plaid Agency is a customer service focused business that helps small and medium sized businesses grow their online presence. Many businesses owners understand the importance of online marketing but don’t have the knowledge or time to invest into a digital marketing strategy. That is where we come in. Building your online presence takes a lot of time and we have the resources and a dedicated team to solely focus on your brand exposure. We want you to focus on your clients and do the tasks that made your business successful. The team at Plaid Agency will do the rest to grow your company in the digital world. With our digital strategies we will get you more sales, calls and leads from customers in your targeted area. When you hire us, all your competitors become our enemies and we won’t stop working until you are the go to brand in your city!
How we help you
We are innovative problem solvers and with that being said we are always learning new ways to get your business noticed through SEO, PPC and a properly built website. Digital marketing is a multifaceted business and there are always changes to search engines and social media that your competitors aren’t paying attention to. By constantly learning and adapting to the changes we are able to put your company ahead of the competition, which will gain you more visibility and new customers.
We will not only manage your digital presence, but we will also work with you to improve processes, your branding/ appearance and customer service. This is something you aren’t hiring us for but we will be talking about it because these are fundamental business concepts that cannot be ignored. We can build you a great digital marketing campaign, but if the processes and customer service are not there, then it is all for nothing.
In the post pandemic world, customer service is something that has taken a backseat in a lot of businesses, and it is now more important than ever. Treat your customers the way you expect to be treated, go above and beyond for them and they will be clients forever. Don’t forget to smile and be pleasant! We are a fully transparent and honest company so with that being said, we won’t be able to work with companies with poor attitudes or reputations. We just wouldn’t work well together to complete common business goals. We want to see your business succeed on all levels!
Who We Work With
At Plaid Agency we have experience and expertise in many different business niches. Our experience comes from the owner’s life experiences, businesses he’s owned and invested in. We only work in niches that we have experience and knowledge of. This is to ensure we are talking about all the right things on your website. This is fundamental to getting your company ranked because search engines such as Google only rank sites based on experience, expertise, authority, and trust.
Don’t work with any digital marketing company. Find one that works in your industry and understands your business for the best results.
Industries We Excel At:
- Contractors
- Dentists
- Chiropractors
- Health & Wellness
- Technology Companies
- Real Estate
Our Values
Transparency
We will be transparent with you from day one. Most agencies are always hiding something from you to keep you licking your chops and dragging out marketing campaigns. At Plaid Agency, we don't believe in hiding anything from you. You will be educated about SEO and PPC so you can make better decisions regarding your business.
Honesty
Much like our transparent values, we value honesty above all. All of the owners’ companies have been founded on these principles and much of our company’s success is based on honesty. We want you to feel like part of the team and we will always tell you if something is going well or it isn't.
Communication
What is the number one reason business or personal relationships fail? You guessed it! COMMUNICATION! If we aren't effectively communicating what we want from one another, then the relationship is doomed to fail. This is why we value an open and honest relationship with our clients. If you don't like something, then tell us! Don't bottle it up! We will listen to what you have to say!
Relationship Building
We build long lasting relationships through our honest and transparent values. That is why we don't lock our clients into contracts. By building honest and strong relationships with our clients, we are confident that you will be working with us for a long time. Plaid Agency values each and every one of our clients and we will go above and beyond for you.
What Plaid stands for:
Performance-driven:
We focus on delivering measurable results and continuously optimizing our digital marketing efforts.
Learning-oriented:
We are committed to staying up-to-date with the latest digital marketing trends and technologies, and continually expanding our knowledge and skills.
Agile:
We are adaptable and responsive, able to pivot quickly to changing market conditions and customer needs.
Innovative:
We are committed to staying up to date with the latest digital marketing trends and technologies, and continually expanding our knowledge and skills.
Data-driven:
We use data and analytics to inform our marketing decisions and ensure we are targeting the right audience with the right message.
Mission Statement
At Plaid Agency, our mission is to create innovative and performance-driven digital marketing solutions that connect businesses with their target audience. We are committed to learning, being agile, and data-driven, leveraging the latest technologies and best practices to deliver measurable results. Our team of creative problem solvers is dedicated to helping our clients achieve their marketing goals. We strive to provide exceptional service and value at every step of the way.
Vission Statement
Our vision is to be a leading digital marketing agency that sets the standard for innovation, performance, and excellence. We will continue to be learning-oriented, agile, and data-driven, leveraging the latest technologies and best practices to help our clients achieve their marketing goals.
Our team of creative problem solvers will be dedicated to delivering exceptional service and value, always pushing the boundaries of what is possible in digital marketing. By embodying our core values of Performance-driven, Learning-oriented, Agile, Innovative, and Data-driven (PLAID), we will help our clients stay ahead of the curve and achieve success in the rapidly evolving digital landscape.
