home services PPC
Are you eager to break free from the crowd and dominate the clicks? Let’s discuss how our PPC strategies can propel your home service company to the top of the search results.
About Our Pay Per Click Services
Ready to see your business at the top of search results? That’s the power of pay-per-click (PPC) advertising and our marketing services. Think of it like a supercharged shortcut, bypassing the slow climb of organic search and putting your offerings directly in front of people actively searching for what you provide.
With PPC for home services, you’re not just buying website traffic but investing in highly targeted leads. People looking for a new roof, a plumber in an emergency, or a landscaping overhaul are ready to act, and PPC campaigns ensure you’re the business they see first.
Our approach to PPC isn’t about guesswork. We focus on ROI. That means meticulously crafted campaigns designed to surpass your goals. We understand search engines’ intricacies, the power of the right keywords, and how to navigate ad auctions to get you the most bang for your buck.
Our PPC Philosophy
We’re not here to simply run your PPC campaigns – we’re here to make them soar. Our philosophy is built on three core pillars:
Smart
Targeting
It's not just about keywords, it's about understanding your ideal customer inside and out. We'll pinpoint their pain points, their search patterns, and where they hang out online. This laser focus translates directly into high-quality leads.
Relentless
Optimization
PPC isn't a "set it and forget it" game. We're data-obsessed, constantly analyzing results, tweaking campaigns, and ensuring your ad spend is working its hardest. Think of us as your PPC growth engine.
Transparency
& Trust
You'll never be in the dark. We believe in clear communication, detailed reporting, and explaining the "why" behind our strategies. We follow search engine best practices to the letter, ensuring a sustainable, long-term approach to your PPC success.
PPC Services
Consider us your PPC powerhouse. We’ll handle the nitty-gritty technical details, so you can focus on running your business. Here’s how we’ll supercharge your results:
Campaign Creation & Setup
Think of this as the foundation for your PPC success. We'll meticulously set up your account, create campaigns with laser-focused targeting, and structure ad groups for maximum efficiency. This setup is crucial to ensure your ads reach the right people, at the right time.
Keyword Research & Targeting
Choosing the right keywords is like finding hidden treasure. We'll conduct in-depth research to discover high-value terms your ideal customers are actively searching for. We'll also pinpoint negative keywords that prevent your ads from showing for irrelevant searches, saving you precious ad spend.
Ad Creation
Your ads are your virtual storefront. We'll write high-impact ad copy that highlights your unique selling points and compels people to click. A/B testing different ad variations will help us determine what resonates best with your audience, leading to more conversions.
Landing Page Optimization
A seamless experience is key. We'll analyze your landing pages to ensure they match your ad messaging, have clear calls to action, and provide a frictionless path for customers to hire you.
Bid Management
Getting the most out of your budget is our top priority. We'll develop strategic bidding strategies, combining manual and automated approaches, to secure prime ad placements without overspending.
Conversion Tracking
Data is your secret weapon! We'll set up and meticulously configure conversion tracking to pinpoint where leads and sales are coming from. This allows us to optimize your campaigns for maximum ROI.
Our Pay Per Click Process
We believe in a data-driven, transparent approach to PPC for home services. Here’s how we work with you to achieve outstanding results:
- The PPC Checkup (Optional): If you’re already running PPC campaigns, we’ll start with a thorough audit. We’ll uncover hidden opportunities, pinpoint areas for improvement, and give you an honest assessment of your current strategy.
- Your Custom Blueprint: Armed with insights, we’ll craft a PPC plan tailored to your specific business goals, target customers, and budget. No cookie-cutter strategies here!
- Launch Time: We’ll meticulously execute your strategy, launching campaigns across carefully chosen platforms for maximum visibility.
- Relentless Refinement: PPC is an ongoing evolution. We’ll constantly analyze data, fine-tune bids, test ad variations, and enhance your landing pages. It’s about squeezing every last drop of success out of your campaigns.
- Crystal-Clear Communication: You’ll always be in the loop. Expect easy-to-understand reports that illuminate key metrics and progress. We’ll be there to explain the “why” behind our decisions and celebrate your wins along the way.
Ready to unlock the power of PPC? Let’s get started!
Gain a dedicated team passionate about your success!
- Stay informed: We’ll keep you updated on progress and results every step of the way.
- Dedicated support: Your dedicated account manager ensures your needs are met.
- Data-driven decisions: We use data insights to optimize your campaigns for maximum impact.
Why Choose US
Customer Results
With our proven PPC strategies and expert guidance, we help home service businesses across the United States dominate search results and attract a steady stream of qualified leads. We've helped countless businesses achieve remarkable results, increasing their online visibility and driving more customers to their door with targeted PPC campaigns.
SimpliHome is a home maintenance company founded by Plaid Agency’s owner. Within months, it quickly rose through the ranks in the local search results and became a top company. Branding, SEO, PPC, and a website that converts were all factors in the success here!
ROI
Revenue
Leads
Totally Clean Air Duct Cleaning approached us because he was working with agencies that were taking advantage of him. He wasn’t getting results from his SEO campaigns. When he noticed Plaid Agency, we immediately hit it off and grew all aspects of digital marketing together.
ROI
Revenue
Leads
Advantage Chiropractic is not our typical client, but they saw what we could do for others, so we gave it a shot. We rebuilt their website from scratch and fixed many technical issues that were holding them back from ranking. Now, they are at the top of the search results, and leads are coming in.
ROI
Revenue
Leads
1. How is PPC different from SEO for my home services business?
How do I choose the right keywords for my home services PPC campaigns?
Imagine you have a leaky faucet in the middle of the night. What are you searching for? Probably something like “emergency plumber near me” or “24-hour plumbing [your city]”. Use those kinds of phrases, combined with your specific services, to guide your keyword choices.
Can I limit where my home services PPC ads are shown?
How much should I budget for home services PPC?
How do I know if my PPC campaigns are actually working?
- Clicks: How many people are clicking on your ads?
- Conversions: Did those clicks turn into phone calls or website form submissions?
- Cost: How much you’re spending compared to the new business you’re getting from your ads.
This info lets you see which ads are rockstars and which ones need some tweaking!
Who we Help
